Why Set Up Google Analytics To Track Your Website Performance?

Google Analytics is a free web analytics tool provided by Google that gives you valuable data insights into the performance of your website and marketing channels. Setting up Google Analytics for your website has many benefits and helps to track and analyze your website performance.

Would you like to understand how customers are using your website? Have you wondered where your website visitors are coming from? How much traffic you are getting on your website? Or which marketing channels are working for you?

Google Analytics gives you lots of valuable insights about how customers are using your website, as well as the amount and sources of your website traffic. You can use this information to make marketing decisions; improve your website performance; change your marketing strategy, target the right customers and improve ROI and SEO (search) rankings.

What is Google Analytics?

Google Analytics is a free web analytics service provided by Google that helps you track and analyze your website traffic. You can use Google analytics data to make changes to improve your website performance, marketing channels, advertising ROI and SEO rankings.

Is Google Analytics Changing?

Yes. Google is retiring the current version of Google Analytics, Universal Analytics, on July 1, 2023. This is being replaced with a new version called Google Analytics 4 that can be used for both websites and apps. A Google Analytics 4 property should be set up now alongside your existing Universal Analytics property to start collecting data for a year-over-year comparison when Universal Analytics is retired.

Why Do I Need Google Analytics for My Website? What Are the Benefits?

Every business that has a website or app needs to use Google Analytics to track their website traffic. Google Analytics has many benefits.

Google Analytics gives you valuable insights into how customers use your website; your website performance and sources of traffic. It is a powerful tool to use as part of your digital marketing and SEO strategy.

Benefits of Google Analytics

Google Analytics can help you track and analyze your website performance including:

  • The number of visitors who come to your website.
  • Where your visitors live.
  • Which sources of traffic send you the most visitors – direct traffic, search engines, social media or referral traffic from other websites.
  • Which pages your visitors are landing on.
  • Which pages visitors are exiting from.
  • Which website content is the most popular.
  • Your website bounce rate.
  • Which search terms are being used on your site.
  • The number of conversions.
  • The success of your Google Ads marketing campaigns.

How You Can Use Google Analytics Data Insights

With the Google Analytics data about your website traffic, you can:

  • Optimize your website performance.
  • Make changes to marketing channels.
  • Improve your customer targeting
  • Improve advertising ROI.
  • Increase conversions.
  • Improve SEO rankings.
  • Improve customer experience
  • Measure lead generation.
  • Analyze and improve online sales.
  • Make changed to your marketing strategy.

The data from Google Analytics can help you focus on areas of your website that need to be improved to improve your leads, conversions and ROI. You can also determine if changes are needed in your digital marketing and SEO strategies to meet your marketing goals.

How to Set Up Google Analytics 4 For Your Website

To set up Google Analytics 4 for your website or app, please read our recent post on : How to Set Up Google Analytics 4 for Your Website: A Detailed Guide.


Google Analytics is a powerful tool to track and analyze your website performance. Google Analytics has many benefits and gives you valuable insights into how customers are using your website and which marketing channels are driving the most traffic and conversions to your site.

By using Google Analytics data, you can make improvements to your website to improve your leads and conversions; make changes to your marketing strategy; improve ROI; improve your SEO rankings on the search engines and provide a better customer experience.

If you need help with Google Analytics, we can help.

Article First Published: February 24, 2021, Updated: August 8, 2022.


Need Help with Digital Marketing and Google Analytics?

Gold Mango Design LLC. works with local and national clients to improve their digital marketing strategies. Our digital marketing services include Google Ads PPC (Pay per Click) Marketing, Search Engine Optimization (SEO), Local SEO, Mobile-Friendly Web Design & Web Development, Google Analytics, Digital Marketing consulting and more. We are located in Plano, TX right outside Dallas and serve customers in the USA. Contact us at https://goldmangodesign.com

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