Why Is SEO Essential For A Business Website?
Your website must be found by customers when they search online for products and services that you offer.
Even the best looking website will not be effective if it cannot be found when customers search online for your products or services.
Search engine listings on Google and other search engines are highly competitive. There are millions of websites competing for rankings. It is estimated that Google alone gets more than 70% of search traffic.
Search engine optimization helps your website to rank in the top pages of search results when a customer performs an online search with keywords relevant to your business. When the customer clicks on your website listing in the search engine results, they will be directed to your website.
SEO helps to send targeted visitors to your website based on search keywords which are relevant to your business. This increases conversions, leads and sales.
SEO helps your business to be found when people search online for products or services.
In addition to being search engine optimized, a business website needs to be mobile-friendly and have a responsive web design to rank well in Google search rankings. Google gives mobile-friendly websites a higher search ranking in their search results. Google is rolling out a new Mobile-First Search Index that makes having a mobile-friendly website even more important.
Benefits of SEO for your Business Website
- SEO improves search rankings
There are millions of websites competing for the top pages of Google. SEO helps to improve your website rankings in the Google search results.
- Search Engine Optimization helps your website to be found when customers search online
There is intense competition for search rankings for every keyword. Your website needs to be SEO-optimized to come up in the top pages of Google search results. Without SEO, your website may never be found when customers search online.
- SEO sends targeted visitors to your website & helps increase leads & sales
SEO helps attract visitors to your website at the time they are searching for your products and services. Since these visitors are already interested in your products or services, they are more likely to convert to leads or customers. When your website is optimized for SEO, targeted traffic is directed to your website based on search keywords which are relevant to your business.
- SEO rankings take time & effort but provide long-term results
Once your website is optimized for search engine optimization, it will not rank overnight. It will take a few months to start ranking on the top pages of Google. SEO is not a one-time effort because Google search algorithms are continually changing. Search Engine Optimization is a continued effort but provides long-term results.
- Search Engine Optimization helps attract local customers
4 out of 5 people search for local information on search engines according to Google. Local Search marketing is very important for local businesses. When customers search for a product or service in their local area, SEO helps your website to rank well on Google search results.
- SEO improves Return on Investment (ROI)
SEO is a cost-effective method of inbound marketing with significant gains. It is affordable marketing on the search engines. It is much less expensive than print, radio or TV advertising.
For more information on the benefits of Search Engine Optimization, read our article on 11 Reasons Why You Need SEO or Search Engine Optimization
Gold Mango Design is a digital marketing, web development and SEO company based in Plano, TX. We provide SEO Services to businesses in Plano, Frisco, McKinney, Allen, Richardson, Dallas and across the USA.
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