Plano SEO Company: Search Engine Optimization Services, Plano, TX

Improve organic search performance & increase targeted leads with SEO optimization

Search Engine Optimization or SEO is essential for a business website to improve organic search visibility on search engines like Google, and to generate leads and traffic from targeted customers. We are a Plano SEO and digital marketing company located in Plano, TX in the Dallas metroplex.

What is SEO? Why is SEO Important?

SEO or Search Engine Optimization is a marketing strategy that is used to optimize websites to improve their visibility on the search engines. SEO helps to increase the quality and quantity of organic or free traffic that your website receives from the search engines like Google, Bing & others.

Search engines are the most important source of new visitors to websites.

Here are some SEO statistics,

  1. There are 3.5 billion searches on Google every day (Internet live stats).
  2. The average click through rate for the first position on Google Search is 28.5% (Sistrix).
  3. 4 in 5 consumers use search engines to search for local information (Think with Google).

Search Engine Optimization or SEO is essential to the internet marketing strategy of your business in Plano or Dallas. Your website needs to be optimized for SEO so that it will perform well among millions of website listings when customers search online for your product or service. SEO also helps to send targeted visitors to your website which helps to increase traffic, leads & sales. To learn more about SEO, read our article What is SEO and Why is it Important?

SEO Services For Businesses in Plano and Dallas, TX

Every business is unique. We develop custom SEO strategies that are customized to your business goals and targeted to your customers.

Our SEO services include

  • SEO strategies
  • Local SEO
  • Technical SEO
  • Keyword research
  • On-page SEO optimization
  • Content optimization
  • Google Business Profile Optimization
  • SEO audits and optimization
  • Advanced SEO strategies

Plano SEO company, SEO services, Plano, TX

SEO Strategy Development & Management

We use ethical industry-proven SEO strategies that are consistent with Google’s guidelines.

Our SEO strategy development and management process involves several steps and may differ based on the SEO package you select.

Research & Discovery

We begin with a consultation to review your business, business goals and target customers. We will also look at your top competitors and how they perform on the search engines. This information will help us to select the right keywords and targeting strategy when developing your custom SEO campaign.

SEO Analysis & Audit

We will perform an SEO audit and analysis of your website and content. We will check your current search visibility, content quality, index status, site speed, mobile-friendliness, HTTPS, crawl errors, redirects, sitemaps, backlinks, responsive web design and more.

Google Analytics Setup & Integration

We will set up and link Google Analytics and Google Search Console to your website to track analytics and performance. Once integrated with your website, Google Analytics and Google Search Console will track valuable information like site performance, clicks, visitors, search terms, pages visited and more.

Extensive Keyword Research

Using the right keywords is very important for SEO. We will perform extensive keyword research and select keywords that are relevant to your business and products and services. We will research relevant keywords based on search volume and competition. The keywords we select will be used to develop your SEO strategy.

On-Page SEO Optimization

We will perform on-page SEO optimization of your website content. This will include optimizing your website content with SEO titles, meta descriptions, headers, image alt tags and relevant keywords. We will compress large images and strengthen internal links. Some of your existing website content will be changed as we optimize content for SEO. We will make all the required website changes to optimize your website.

Content Optimization & Strategy

We will optimize your existing website content for SEO with keywords, meta tags, headers, internal links and image alt tags. We will also develop a content strategy with chosen keywords for blog articles that should be added monthly. Keeping your blog updated with regular blog articles is important to improve SEO visibility. Good content also naturally attracts backlinks from other websites and helps to improve your SEO.

Monthly Performance Reports

Every month we will send you a detailed report on campaign performance and key performance indicators  so that you are fully updated. This will include information on users, sessions, page views, bounce rate, traffic channels, landing pages and more.

What You Can Expect From Us For SEO Services

Our SEO agency provides custom SEO strategies with detailed reports. When you do business with us, you can expect:

  • All SEO marketing campaigns are developed and managed by us in Plano, Texas. We do not outsource to other countries.
  • Ethical SEO practices.
    We use ethical SEO strategies that are within Google guidelines.
  • Customized SEO marketing strategies for your business.
    We develop custom SEO marketing strategies for your business.
  • We are Google Analytics certified professionals.
    We are certified by Google and pretty adept at reading all the analytics data.
  • Detailed Monthly performance reports.
    We track all the important KPIs and send you a monthly report on campaign performance.

Excellence in Web Design & Development!

Tanuja brings in a high level of professionalism to the table and knows how to achieve valid, reliable business positioning for optimal global and local visibility. We readily decided to have her handle our project. We were happy she was able to finish the project ahead of the deadline and within the budget cost. Tanuja was excellent with communication, timeliness and attention to detail. Moreover when it was agreed that a revision or modification, or any kind of tweak would improve webpages, she was always willing to work with us. I would be delighted to recommend Tanuja to anyone that expects excellence in the design and development of their website be it new or existing needing upgrades inclusive of any SEO project. She takes pride in everything she does and is in complete control of the project at all times. She upholds excellence in all her work and is a delight to work with."
Neil Sudhakar, Chairman and CEO,
International Business America, TX
https://www.ibaworld.com

Frequently Asked Questions on SEO Services

Why Is SEO Essential For A Business Website?

SEO helps your business to be found when people search online for products or services.

Search engine listings on Google and other search engines are highly competitive. There are millions of websites competing for rankings. There are 3.5 billion searches per day on Google.

Search engine optimization helps to improve your website visibility in the search results when a customer performs an online search with keywords relevant to your business. When the customer clicks on your website listing in the search engine results, they will be directed to your website.

SEO helps to send targeted visitors to your website based on search keywords which are relevant to your business. SEO helps to increase targeted traffic, leads and conversions.

SEO is not a one-time effort since search engine algorithms change frequently. There are over 200 search algorithms that are used by Google to determine search rankings. SEO requires a continuous effort of website optimization and content creation.

In addition to being search engine optimized, a business website needs to be mobile-friendly and have responsive web design to perform well in Google search rankings.

What are the benefits of SEO?

  1. SEO improves search rankings
    There are millions of websites competing for the top pages of Google. SEO helps to improve your website visibility in the Google search results.
  2. Search Engine Optimization helps your website to be found when customers search online
    There is intense competition for search rankings for every keyword. Your website needs to be SEO-optimized to perform well in Google’s search results. Without SEO, your website may never be found when customers search online.
  3. SEO sends targeted visitors to your website & helps increase leads, conversions and sales
    SEO helps to attract visitors to your website at the exact time that they are searching for products and services that you offer. Since these visitors are already interested in the products or services, they are more likely to convert to leads or customers. When your website is optimized for SEO, targeted traffic is directed to your website based on search keywords which are relevant to your business.
  4. SEO takes time & effort but provides long-term results
    Once your website is optimized for search engine optimization, it will take a few months to start performing well on Google’s search results. SEO is not a one-time effort because Google search algorithms are continually changing. Search Engine Optimization is a continued effort but provides long-term results.
  5. Search Engine Optimization helps attract local customers
    4 out of 5 people search for local information on search engines according to Google. Local Search marketing is very important for local businesses. When customers search for a product or service in their local area, SEO helps your website to perform well on Google search results.
  6. SEO improves Return on Investment (ROI)
    SEO is a cost-effective method of inbound marketing with significant gains. It is affordable marketing on the search engines. It is much less expensive than print, radio or TV advertising.

For more information on the benefits of Search Engine Optimization, read our article on 11 Reasons Why You Need SEO or Search Engine Optimization

How long before you see results from SEO?

SEO is a long term marketing strategy and the results grow with time. Once your website is optimized for SEO, it will take a few months for Google to index your website and for your website to start performing well on Google. For most websites, SEO takes about 4-6 months to show improvements in organic search visibility, traffic and leads. It can take longer to show results for highly competitive keywords or in highly competitive industries. However, the results are long-term and continue to grow with time.

For a quick marketing boost while you wait for your SEO visibility to build up, we recommend running a Google Ads PPC campaign which will show results quickly. Local SEO is also much quicker to show results and a well-optimized Google Business Profile listing and online citations can be used to attract customers while the organic SEO visibility builds up.

Can I combine an SEO strategy with a PPC marketing campaign?

Yes you can. We recommend combining SEO and PPC for a blended search marketing strategy. A Google Ads PPC marketing campaign is much quicker to show results on Google. Once we develop the PPC marketing campaign and it is approved by Google, it will begin to show results within 30 to 45 days. Your PPC marketing campaign can show quick results and drive leads while your SEO campaign builds up.

What is the difference between SEO and SEM?

SEO or search engine optimization is the optimization of a website and its content to improve organic or free search rankings in the search results.

SEM or search engine marketing is the use of paid search ads like Google Ads to increase visibility and traffic in the search results.

Do you offer any SEO guarantees?

We use ethical and industry-proven SEO practices that are within Google’s guidelines to improve your website performance on Google. The final decision on where a website should be ranked by Google in the search results is made by Google. Google uses over 200 different search algorithms to rank websites. Their ranking methods change constantly. Since we do not control Google’s search rankings, we are unable to offer any SEO guarantees.

The goal of an SEO campaign is to improve the quality and quantity of organic traffic from the search engines. We use SEO best practices to optimize your website to perform well on the search engines and increase traffic and leads.

SEO Marketing Service Areas

Gold Mango Design is a digital marketing and SEO company based in Plano, TX. We provide SEO Services to local businesses in Plano, Frisco, McKinney, Allen, Richardson, Dallas, North Dallas and surrounding areas. We also serve businesses nationally across the USA.

In addition to SEO services, we also provide PPC management services, local SEO, Website development, Google Analytics, Digital Marketing Consulting services and more.

Related Articles on Search Engine Optimization or SEO

For additional information on Search Engine Optimization, here are some related articles.

Ready to Improve Your Organic Search Visibility with SEO?

Let’s discuss how we can help with your SEO strategy to increase leads and deliver results.