Frequently Asked Questions on SEO Services
Why Is SEO Essential For A Business Website?
SEO helps your business to be found when people search online for products or services.
Search engine listings on Google and other search engines are highly competitive. There are millions of websites competing for rankings. There are 3.5 billion searches per day on Google.
Search engine optimization helps to improve your website visibility in the search results when a customer performs an online search with keywords relevant to your business. When the customer clicks on your website listing in the search engine results, they will be directed to your website.
SEO helps to send targeted visitors to your website based on search keywords which are relevant to your business. SEO helps to increase targeted traffic, leads and conversions.
SEO is not a one-time effort since search engine algorithms change frequently. There are over 200 search algorithms that are used by Google to determine search rankings. SEO requires a continuous effort of website optimization and content creation.
In addition to being search engine optimized, a business website needs to be mobile-friendly and have responsive web design to perform well in Google search rankings.
What are the benefits of SEO?
- SEO improves search rankings
There are millions of websites competing for the top pages of Google. SEO helps to improve your website visibility in the Google search results.
- Search Engine Optimization helps your website to be found when customers search online
There is intense competition for search rankings for every keyword. Your website needs to be SEO-optimized to perform well in Google’s search results. Without SEO, your website may never be found when customers search online.
- SEO sends targeted visitors to your website & helps increase leads, conversions and sales
SEO helps to attract visitors to your website at the exact time that they are searching for products and services that you offer. Since these visitors are already interested in the products or services, they are more likely to convert to leads or customers. When your website is optimized for SEO, targeted traffic is directed to your website based on search keywords which are relevant to your business.
- SEO takes time & effort but provides long-term results
Once your website is optimized for search engine optimization, it will take a few months to start performing well on Google’s search results. SEO is not a one-time effort because Google search algorithms are continually changing. Search Engine Optimization is a continued effort but provides long-term results.
- Search Engine Optimization helps attract local customers
4 out of 5 people search for local information on search engines according to Google. Local Search marketing is very important for local businesses. When customers search for a product or service in their local area, SEO helps your website to perform well on Google search results.
- SEO improves Return on Investment (ROI)
SEO is a cost-effective method of inbound marketing with significant gains. It is affordable marketing on the search engines. It is much less expensive than print, radio or TV advertising.
For more information on the benefits of Search Engine Optimization, read our article on 11 Reasons Why You Need SEO or Search Engine Optimization
How long do SEO Rankings Take?
SEO is a long term marketing strategy and the results grow with time. Once your website is optimized for SEO, it will take a few months for Google to index your website and for your website to start performing well on Google. For most websites, SEO takes about 4-6 months to show improvements in organic search visibility, traffic and leads. It can take longer to show results for highly competitive keywords or in highly competitive industries. However, the results are long-term and continue to grow with time.
For a quick marketing boost while you wait for your SEO visibility to build up, we recommend running a Google Ads PPC campaign. Local SEO is also much quicker to show results and a well-optimized Google Business Profile listing and online citations can be used to attract customers while the organic SEO visibility builds up.
Can I combine an SEO strategy with a PPC marketing campaign?
Yes you can. We recommend combining SEO and PPC for a blended search marketing strategy. A PPC marketing campaign with Google Ads is much quicker to show results on Google. Once we develop the PPC marketing campaign and it is approved by Google, it will begin to show results within 30 to 45 days. Your PPC marketing campaign can show quick results while your SEO campaign begins to perform.
What is the difference between SEO and SEM?
SEO or search engine optimization is the optimization of a website and its content to improve organic or free search rankings in the search results.
SEM or search engine marketing is the use of paid search ads like Google Ads to increase visibility and traffic in the search results.
Do you offer any SEO guarantees?
We use ethical and industry-proven SEO practices that are within Google’s guidelines to improve your website performance on Google. The final decision on where a website should be ranked in the search results is made by Google. Google uses over 200 different search algorithms to rank websites. Their ranking methods change constantly. Since we do not control Google’s search rankings, we cannot offer any SEO guarantees.
The goal of an SEO campaign is to improve the quality and quantity of organic traffic from the search engines. We use SEO best practices to optimize your website to perform well on the search engines and increase traffic and leads.
SEO Marketing Service Areas
Gold Mango Design is a digital marketing and SEO company based in Plano, TX. We provide SEO Services to local businesses in Plano, Frisco, McKinney, Allen, Richardson, Dallas, North Dallas and surrounding areas. We also serve businesses nationally across the USA.
In addition to SEO services, we also provide PPC management services, local SEO, Website development, Google Analytics, Digital Marketing Consulting services and more.
Related Articles on Search Engine Optimization or SEO
For additional information on Search Engine Optimization, here are some related articles.