What is SEO or Search Engine Optimization?

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What is SEO or Search Engine Optimization?

By |2018-09-05T15:55:16+00:00February 11th, 2016|

What Is SEO Or Search Engine Optimization?

What is SEO and why do I need it for my website?

Search Engine Optimization or SEO is a method of optimizing websites and web pages to improve their rankings in search engines. SEO helps increase the quality and quantity of organic (free or non-paid) traffic that your website receives.

Search engines are the most important source of new visitors to websites. It is estimated that 85% of customers begin their search for products and services on the internet. Search Engine Optimization is essential to the internet marketing strategy of your business.

If you are a dentist, you want customers with dental problems to find your website. It won’t help if customers are directed to your website when they are looking for an architect! With Search Engine Optimization, targeted traffic is directed to your website based on search keywords which are relevant to your business.

When should my website be optimized for SEO?

For new websites, SEO techniques should be implemented during the web design process. There are two SEO methods, on-page SEO and off-page SEO.

“On-Page SEO” methods can be performed during web design. Your web designer can ensure that the URLs, title tags, meta description tags, meta keyword tags, headings and image tags include relevant keywords. A keyword density of 3-6% in the web page content also helps improve search rankings.

“Off-Page SEO” techniques refer to link-building and having incoming links from high quality websites, blogging and video marketing.

If you have an existing website, your website can also be optimized for SEO using these methods.

How does SEO optimization affect my search rankings?

SEO helps to improve your website’s rankings in competitive search engine listings on Google, Bing and other search engines. It is estimated that Google alone gets more than 70% of search traffic and it is the leading search engine today. Therefore your website needs to rank well on the Google search listings in order to be found when your customers search for your products and services.

In April 2015, Google changed their search algorithm and stated that they would give mobile-friendly sites a higher search ranking. This means that on Google search queries, responsive or mobile-friendly websites will get a higher search ranking compared to non-responsive websites.

Google recommends that mobile friendly websites have responsive web design. Ensuring that your website has responsive web design is therefore very important for internet marketing and SEO to improve search rankings on Google and other search engines.

Search Engine Optimization and Responsive Web Design are essential for a business website. Your website needs to be search engine friendly and optimized for SEO. This enables your customers to find your website in competitive search listings when they search online for your products and services.

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Gold Mango Design LLC. Is a Web Design and Internet Marketing company in Plano, TX in the Dallas area. We help small to medium businesses establish a strong online marketing presence. We design WordPress websites, Responsive or Mobile-friendly websites and Custom websites. We provide internet marketing services including SEO or Search Engine Optimization and Google Adwords Pay-Per-Click services. If you need help with Web Design or Internet Marketing services, please contact us at www.goldmangodesign.com


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About the Author:

Tanuja Mahdavi, MBA, is a digital marketing consultant, web developer, and engineer. She is the owner of Gold Mango Design LLC, a web design and digital marketing company located in Plano, TX near Dallas. She has over 18 years of diverse experience in information technology, digital marketing and telecom engineering. Follow her on twitter @goldmangodesign.