Responsive and Mobile-Friendly Website Design, Plano
How does your website perform on a mobile device? Mobile continues to expand rapidly and most people use smartphones to make shopping decisions. A Mobile-Friendly and Responsive Web Design is essential for a business website today for digital marketing.
According to Google, in 2015, the number of searches on mobile devices exceeded those on desktops. Older websites were designed to be viewed on large desktops and do not resize to fit a smartphone, and the text is impossible to read. If your customers cannot read your website on a mobile device, you may be losing a stream of potential customers.
What Is Responsive Web Design?
A responsive website responds to the user and the size of the viewing device whether its is a desktop, laptop, tablet or mobile device. It is mobile-friendly and fully adaptable to all devices. It is easy to read and navigate on devices of all sizes.
Web users can access a website on multiple devices like mobile devices, tablets, laptops or desktops. A responsive website will scale and change its layout to fit the size of the viewing device. It will provide a positive user experience to all users. The text will be easy to read and the content, navigation, images and contact forms will all resize to fit the size of the viewing device. A responsive website performs well on devices of all sizes.
In 2015, the number of search queries on mobile devices on Google in the USA exceeded those on desktops.
Mobile-friendly and Responsive websites are essential today for digital marketing to connect with customers and increase sales and leads.
Benefits of Responsive Web Design
Here are some of the benefits of having a responsive website to reach customers and increase leads and sales.
- Reach More Customers- Fully Adaptable To All Devices & Mobile-Friendly
A majority of online searches are being made on Mobile devices. When a customer accesses your website on a mobile device, your website must be responsive to be easy to read and navigate.
- Responsive Websites Get Higher SEO or Search Rankings
Responsive and Mobile-friendly websites get higher search rankings on Google. In April 2015, Google changed their search algorithm to give responsive or mobile-friendly websites a higher search ranking. This is an important consideration for Search Engine Optimization or SEO for your website to rank high in the search engine listings.
- Google Recommends Responsive Web Design (RWD).
Since Google is the largest search engine, this makes responsive website design essential for a business website to rank well on Google for search engine optimization(SEO).
- Provides a Positive User Experience for Your Customers.
Today, users can access the web on multiple devices like smartphones, tablets, laptops or desktops. A responsive website will perform well and will be easy to read and navigate on all devices.
- Reach Customers At Key Purchasing Moments
Micro-Moments are dozens of targeted moments during the day that customers are engaging with their mobile devices to look up information online. When the customer is looking for the information they need, your website must provide valuable information in a mobile friendly format.
In today’s mobile-first world, a business website must be responsive and mobile-friendly to provide an optimum user experience for customers on all screen sizes and devices.
Gold Mango Design develops responsive websites that perform well on devices of all sizes. Contact us and let us start planning a new responsive website for your business.