Responsive Web Design: Why Is It Important?

Why does my business website need Responsive web design?

As mobile continues to expand, a mobile friendly website with responsive web design has become essential for internet marketing. To compete effectively today, every business must have a responsive website.

A responsive website will scale to perform well on devices of all sizes from smartphones to desktops.

With Responsive web design, you need only one website. You do not need to have a separate desktop site and a separate mobile site. The same responsive website will scale to perform well on devices of all sizes from smartphones to desktops.

Your website portrays the image of your company, its products and services. Your website must be responsive or mobile friendly to be effective in marketing your products and services. Your website should be readable on any device that your customer chooses to access it.

Online search queries on Mobile now exceed desktops

In 2015, the number of search queries on mobile devices on Google exceeded those on desktops.

More people are using their smartphones to access websites and online services.

It is estimated that 64% of Americans own smartphones.

Your website must perform well when a customer accesses it on a smartphone.

Have you checked how your website looks on a smartphone? Is it responsive or is the text unreadable? Does it scale to fit the smartphone and is the text legible?

Older websites were designed to be viewed on desktops only and will not scale to fit smartphones. Only a portion of the website may be visible on a smartphone. If customers cannot read your website and they have to scroll sideways or pinch and zoom to read the text, they will get frustrated and click away to a competing website.

A website that is not responsive or mobile-friendly is no longer effective today for internet marketing. You could lose many potential customers who access your website through their smartphones or tablets.

Will a Responsive Website look better on a smartphone?

Responsive web design or mobile friendly web design is used to provide a positive user experience for smartphone users.

A responsive website is designed to respond to the size of a browsing device and scales to fit smartphones, desktops, tablets and laptops. The text, images, forms and all website content will resize to fit the size of the browsing device. This makes the website easy to read and use on devices of all sizes.

Mobile Friendly Websites Get A Higher Search Ranking

On April 21, 2015, Google began to use mobile-friendliness as a ranking factor. Mobile friendly websites receive higher search rankings and appear higher on Google search engine listings.

Google made this change to make it easier for mobile users to get search results that are optimized for their smartphones.

Google is the largest search engine with almost 65% of search traffic. This makes responsive or mobile friendly website design extremely important to rank well on Google.


Mobile continues to expand and smartphones are used for most online searches. A responsive website is effective in marketing your products on any device that the customer chooses to access the web. Responsive web design is essential to a successful internet marketing strategy today.

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Gold Mango Design LLC. Is a Web Design and Internet Marketing company in Plano, TX in the Dallas area. We help small to medium businesses establish a strong online marketing presence. We design WordPress websites, Responsive or Mobile-friendly websites and Custom websites. We provide internet marketing services including SEO or Search Engine Optimization and Google Adwords Pay-Per-Click services. If you need help with Web Design or Internet Marketing services, please contact us at


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