Google Ads PPC Marketing and Management

Plano PPC Management Company | Google Ads PPC Marketing

Increase leads & conversions with a targeted Google Ads PPC marketing campaign

Gold Mango Design is a PPC (Pay Per Click) management company located in Plano, TX, in the Dallas metroplex. We specialize in PPC marketing and management of Google Ads PPC campaigns. Our certified Google Ads experts develop custom PPC marketing campaigns that are highly targeted and optimized to increase leads and conversions while controlling ad spend.

Google Ads PPC or Pay Per Click marketing is a paid search marketing service offered by Google. Google Ads can help you reach targeted customers on Google and direct them to your website to increase leads, conversions and website traffic.

Google Ads is the most popular form of online advertising. PPC marketing helps to generate targeted leads quickly from the search engines. Google Ads was previously called Google AdWords and renamed as Google Ads in 2018.

Here are some PPC statistics,

    1. There are 3.5 billion searches on Google every day (Internet live stats).
    2. About four times as many people (63%) are more likely to click on a paid search ad on Google than on any other search engine (Clutch.co, 2018).
    3. Google has dominated the search engine market, with a 92.47% Market share as of June 2021 (Statista.com, 2021).
    4. On average, 41.1% of clicks go to the top 3 paid ads on the search results page (WordStream).

PPC Management and Marketing Services, Plano, TX

Every business is different. We develop custom Google Ads PPC campaigns that are customized to your business goals and highly targeted to your customers.

Our consultants are Google Ads certified by Google. We are qualified to grow your business on the web using Google Ads.

Our PPC management and marketing services include:

  • Google Ads account setup
  • Development & implementation of custom Google Ads PPC (Pay per Click) marketing campaigns.
  • PPC campaign management and optimization to improve clicks, impressions & conversions & control ad spend.
  • Extensive keyword research to select the right keywords for your business.
  • Creation of effective PPC Ads.
  • Development of Remarketing Campaigns.
  • Google Ads account audits.
  • Landing page optimization services are available to improve conversions.
  • Detailed Monthly performance reports.

Plano PPC Management Agency, Google Ads PPC Marketing

PPC Campaign Development & Management Process

Google Ads is complex, and constantly changing. There are constant changes in the types of supported ad formats, keyword match types and more. Developing a successful PPC campaign that delivers results requires expertise and extensive knowledge of Google Ads.

Our PPC campaign creation and management process involves several steps and includes:

  1. PPC Campaign Creation
  2. PPC Campaign Optimization
  3. Campaign Performance Reporting

Review Business & Target Market

We begin with a review of your business, business goals and target customers. This information will help us to select the right keywords and targeting strategy when developing your PPC advertising campaigns.

PPC Account Analysis

If you have an existing PPC account, we will analyze your PPC account, Ads, keywords and targeting strategy to determine the improvements that we can make to your PPC campaign.

Landing Page & Website Analysis

We will analyze your landing pages and website to determine if there are changes needed to improve them. We will also select key web pages to link to from the PPC ads. A strong landing page helps to improve the quality score of your PPC ads which helps to increase your ad position in Google Ads.

Competitor Research

We will research your competitors PPC ads, keywords and targeting strategies. Your competitor’s ads will compete against your ads in the Google ad auction when they decide which ads to show. The goal is to outrank them!

Extensive Keyword Research

Using the right keywords is very important for success with Google Ads. We will perform extensive research and select keywords that are relevant to your business and products and services. We will also research keywords based on search traffic. The keywords we select will be used to develop your PPC campaign.

PPC Campaign Development & Ad Creation

We will develop a new PPC marketing campaign and create the ad groups, select keywords and write PPC Ads for your campaign. We will also use Ad extensions to add additional business information to the Ads and link to key web pages directly from the ads. If you have an existing campaign, we will select areas for improvement of your existing PPC campaign.

Targeted PPC Strategy

Google Ads offers many targeting options. We will develop a highly targeted marketing strategy for your PPC campaign to increase leads and conversions. This ensures that your ads are shown to the right customers in the right locations at the right time and there is no wasted ad spend.

PPC Campaign Monitoring & Optimization

We will continually monitor and refine your PPC marketing campaign, Ads and keywords. This will help to increase clicks, impressions, CTR (click-through-rate) and ROI  and reduce CPC (cost per click). With time,  historical data like Quality Score will also help us to refine your campaign further.

Monthly Campaign Performance Reporting

Every month we will send you a detailed report on campaign performance and key performance indicators. This includes the clicks, impressions, conversions,  click through rate, geographical locations and ad spend of your campaigns so you are fully updated on campaign progress.

What You Can Expect From Us For PPC Campaign Management

Our PPC agency provides custom PPC marketing strategies and detailed performance reports. When you work with us, you can expect:

  • Complete Transparency
    We will keep you constantly updated about your PPC campaign so there are never any surprises.
  • Complete access to your PPC Account at all times.
  • Through all aspects of the PPC campaign, you will have full access to your PPC account.
  • Detailed Monthly performance reports.
    We track all the important KPIs and send you a monthly report on campaign performance.
  • We are Google Ads certified professionals.
    We take annual certification exams by Google to stay up to date on the latest changes in Google Ads.
  • Customized and highly targeted PPC marketing strategies.
    Every business is different. We develop PPC marketing strategies that are custom to your business.
  • All PPC marketing campaigns are developed and managed by us in Plano, Texas. We work on your project in-house. We do not outsource to other countries.

What Our Clients Are Saying

Built a Successful Google Ads PPC Campaign

❝We are thankful to Tanuja Mahdavi at Gold Mango Design LLC, a digital marketing company based in Plano, TX. We needed help with Google Ads PPC marketing and Tanuja worked closely with us to build and launch a successful Google Ads PPC marketing campaign for our business. I am very satisfied and would highly recommend her.”
Jason Goen, Owner,
NerdsToGo Computer Service, Richardson, TX

Helped Us Increase Brand Awareness With Google Ads!

❝ We are equally thankful to Gold Mango Design LLC., a web design and internet marketing company based in Plano, TX. They helped us implement Google Adwords to increase awareness of Foundation For Choice. Gold Mango Design helps small businesses with Internet Marketing through Responsive web design, WordPress web design, SEO optimization and Google Adwords campaigns."
Jessica Koss, Co-Founder & CEO,
Foundation for Choice, Dallas, TX

Video: What is Google Ads Ad Rank? Plus the 6 Factors That Impact Ad Rank

Publications where we discuss Google Ads PPC Management Strategies

Our PPC experts have written articles on Google Ads PPC Marketing for several industry-leading blogs. We have also discussed PPC Marketing strategies on podcasts.

PPC Marketing Case Studies

Google Ads for an IT Company: NerdsToGo Computer Service, Richardson, TX2022-11-29T17:22:30-06:00
ppc management and marketing

Google Ads for an IT Company: NerdsToGo Computer Service, Richardson, TX

Google Ads for a Non-Profit: Foundation For Choice, Dallas, TX2022-11-29T17:25:53-06:00
dallas ppc

Google Ads for a Non-Profit: Foundation For Choice, Dallas, TX

Frequently Asked Questions on PPC Marketing

What is PPC Marketing?

Google Ads PPC marketing is a pay-per-click advertising service provided by Google. Businesses can use Google Ads to run paid search ads on Google’s search results pages. PPC marketing can help your business to attract targeted customers from the search engines and increase leads, conversions and traffic. Since you are charged when a user clicks on your ad, it is called Pay per Click marketing.

How does Google Ads PPC Marketing work?

Google Ads is the most popular method of PPC marketing today.

Google Ads PPC marketing is based on selecting the right keywords that a customer might use to search for your products or services online.

When a customer performs an online search using keywords that are relevant to your business, your PPC Ads will be shown on the Google search results page (SERP) if it meets the Ad rank thresholds set by Google.

When the customer selects your Ad and clicks on it, he will be taken directly to the landing page on your website.

Since this is pay-per-click marketing, Google will charge you each time a customer clicks on your Ad. You are not charged for the number of times the Ads are shown on the search results (Ad impressions).

How long does a PPC Marketing Campaign take?

A PPC campaign is much faster to provide targeted leads than SEO. We will take a few weeks to research and set up your custom PPC marketing campaign with the right keywords, bids and Ads for your business. We will submit the Google Ads PPC campaign to Google for approval. Once the campaign is approved, the Google Ads will begin to show on Google search results for related search queries provided they meet Google’s Ad rank thresholds. A Google Ads PPC campaign may take about 30-45 days after the campaign is launched to begin to show results.

How does Google select which PPC Ads to display and the Ad positions?

Google’s search algorithms are complex and constantly changing. To provide their customers with the best user experience and most relevant information for their search, Google uses an Ad auction to pick relevant ads to show on a search results page.

When a customer searches for a specific keyword like “restaurants near me”, the Google search index will go through its directory of websites to identify all the websites that are relevant to this search term.

If there are 10 websites with corresponding PPC ads that are all relevant to the customer’s search term, Google will have to determine which ads to show on the first page of the search results.

To select the top ads, Google puts all the qualified ads in an Ad auction and grades them on Ad Rank and Quality Score. The ads with the highest Ad Rank gets shown on the top of all the other PPC ads for that search term.

The exact ad selection process can get pretty complicated, but factors that will influence your Ad Rank and if your ad is selected to be shown on the Google search results pages include:

Your bid – the maximum amount you are willing to pay for someone to click on your ad and go to your website.
Ad relevancy – how relevant your ad is to the customer’s search term.
Landing page experience – the experience provided by your website landing page when the customer clicks through to your website.
Expected CTR (click-through-rate)- this is based on historical information for your account collected by Google Ads.
Ad formats- the use of ad extensions in your PPC ads and how many ad extensions you use.

After going through this complex auction process, the winning ads will be shown above and below the organic search rankings on the search results pages(SERP).

For more information, read our detailed articles on how Google Ads auctions work:

How much will PPC marketing cost?

For PPC marketing to be successful, we recommend a minimum monthly ad spend of $1000 for local campaigns. Monthly ad spend of $1500 or more is recommended for a national campaign. We charge monthly PPC management fees to manage your campaign. Please contact us for a consultation to discuss the details.

PPC Management Service Areas

Our PPC agency provides PPC management and marketing services to local businesses in Plano, Frisco, McKinney, Allen, Richardson, Dallas, North Dallas and surrounding areas in the Dallas area. We also provide PPC services nationally to customers across the USA.

In addition to PPC Management services, we also specialize in SEO (search engine optimization) services, local SEO, Website development, Google Analytics, Digital Marketing Consulting services and more.

Related Articles on Google Ads PPC Marketing

To learn more about Google Ads, here are some of our articles:

  1. Gold Mango Design, What is Google Ads Pay-Per-Click Marketing and How It Helps Your Business
  2. Gold Mango Design, 8 Benefits of Google Ads Advertising
  3. Gold Mango Design, 11 Tips to Optimize Your Google Ads Landing Page For Conversions & Mobile
  4. SEO vs PPC: How to Use a Blended Search Marketing Strategy to Reach Customers
  5. Google Ads Bidding Strategies: A Guide for Marketing Campaigns
  6. Google Ads: The 6 Factors that Influence Ad Rank

Ready to Increase Leads with a Google Ads Campaign?

Let’s discuss how we can help you target the right customers and increase leads with a Google Ads PPC campaign.