Plano SEO Company: Local SEO Services, Plano, TX

Improve organic search visibility & reach local customers with local SEO

A local SEO strategy is very important for a local business to reach local customers who are searching for products and services on the search engines. We are a Plano SEO and digital marketing company located in Plano, TX in the Dallas metroplex.

Local Search Engine Optimization or Local SEO is a marketing strategy that is essential for a local business to improve local search visibility and reach local customers.

Search engines are the most important source of new visitors to websites.

Here are some local SEO statistics,

4 out of 5 customers use search engines to search for local information including store address, hours, directions and product availability (Google, Understanding consumers’ local search behavior).
50% of people who did a local search on a smartphone, and 34% of those who searched on a computer, visited a store in one day (Google).
Searches for “available near me” grew globally by 100% in the last year (between 2020 & 2021). (Think with Google, 2021)
Google holds 92.05% of the global search engine market as of February 2021.(Statista).

A complete local SEO strategy requires both Google Business Profile optimization as well as having a well-optimized website and content. We provide both services to provide you with a powerful local SEO strategy.

Local SEO optimization of your website will help to improve your local search visibility on the search engines like Google so that local customers can find you when they search online for your products or services. Local SEO helps to increase organic traffic from the search engines from targeted customers searching in your local area.

The most important local SEO ranking factor today is having an optimized Google Business Profile. An optimized Google Business Profile is essential for a local business to reach customers on Google Search and Google Maps. It also makes your business eligible for listing on the local pack which is the listing of three local businesses shown above the organic search results on Google.

Google My Business was recently rebranded as Google Business Profile by Google.

Local SEO Services, Plano & Dallas TX

Our Local SEO services include,

Google Business Profile Optimization
SEO Audits and Analysis
On-Page SEO Optimization of your website
Local Content optimization
Local Landing Page development
Analytics and reporting

Local SEO Strategy Development & Management

We use ethical industry-proven SEO strategies that are consistent with Google’s guidelines.

For a complete local SEO strategy, we provide services for both Google Business Profile optimization and on-page SEO optimization of your website. Both are required for a complete local SEO strategy.

Our local SEO strategy development and management process involves several steps and may differ based on the SEO package you select.

Research & Discovery

We begin with a consultation to review your business, business goals and target customers. We will also look at your top competitors and how they perform on the search engines. This information will help us to select the right keywords and targeting strategy when developing your custom local SEO campaign.

SEO Analysis & Audit

We will perform an SEO audit and analysis of your website and content. We will check your current search performance on Google, content quality, index status, site speed, mobile-friendliness, HTTPS, crawl errors, redirects, sitemaps, backlinks, responsive web design and more.

Google Business Profile Optimization

We will optimize your Google Business Profile (formerly Google My Business) with the correct business category, business description, products, services, location and hours. We will add business images that you provide. An optimized Google Business Profile helps your business stand out on Google Search & Google Maps.

Analytics Setup & Integration

We will set up and link Google Analytics and Google Search Console to your website to track analytics and site performance. Once integrated with your website, Google Analytics and Google Search Console will track valuable information like visitors, search terms, pages visited and more.

Extensive Keyword Research

Using the right keywords is very important for SEO. We will perform extensive keyword research and select keywords that are relevant to your business and products and services. We will research relevant keywords based on search volume and competition. The keywords we select will be used to develop your SEO content strategy.

On-Page SEO Optimization

We will perform on-page SEO optimization with location-specific information of your Home page and key product and services pages . This will include optimizing your website content with location-specific SEO titles, meta descriptions, headers, image alt tags and relevant keywords. We will compress large images and strengthen internal links. Some of your existing website content will be changed as we optimize content for SEO. We will make all the required website changes to optimize your website.

Local Content Strategy

We will develop a content strategy with chosen keywords for articles that should be added to your blog monthly. Adding content regularly is important for SEO and good content also naturally attracts backlinks.

Monthly Performance Reports

Every month we will send you a detailed report on campaign performance and key performance indicators so that you are fully updated. This will include information on organic traffic, page views, users, sessions, bounce rate, sessions per channel, conversions, visitor locations, top organic landing pages and more.

What You Can Expect From Us For Local SEO Services

All local SEO marketing campaigns are developed and managed by us in Plano, Texas. Nothing is outsourced to other countries.
Ethical local SEO practices.
We use ethical local SEO strategies that are within Google guidelines.
Customized SEO marketing strategies for your business.
Every business is different. We develop custom local SEO marketing strategies for your business.
Complete access to your Google Business Profile Account at all times
You will have full access to your Google Business Profile account. We will ask you to add us as a manager of the account so that we can complete the optimization of your Google Business Profile.
We are Google Analytics certified professionals.
We are certified by Google in analyzing all the Google analytics data.
Detailed Monthly performance reports.
We track all the important KPI and send you a monthly report on local SEO campaign performance.

Excellence in Web Design & Development!

Tanuja brings in a high level of professionalism to the table and knows how to achieve valid, reliable business positioning for optimal global and local visibility. We readily decided to have her handle our project. We were happy she was able to finish the project ahead of the deadline and within the budget cost. Tanuja was excellent with communication, timeliness and attention to detail. Moreover when it was agreed that a revision or modification, or any kind of tweak would improve webpages, she was always willing to work with us.

I would be delighted to recommend Tanuja to anyone that expects excellence in the design and development of their website be it new or existing needing upgrades inclusive of any SEO project. She takes pride in everything she does and is in complete control of the project at all times. She upholds excellence in all her work and is a delight to work with.”

Neil Sudhakar, Chairman and CEO,
International Business America, TX
https://www.ibaworld.com

Frequently Asked Questions on Local SEO & Google Business Profile

What is Google Business Profile?

Google Business Profile is a free online business profile provided by Google. It allows you to create a business profile and manage how your business information appears on Google Search and Google Maps. A Google My Business listing helps customers find your business when they perform an online search on Google.

Google Business Profile used to be called Google My Business.

Why is Google Business Profile Important?

An optimized Google Business Profile is very important for local SEO. It is the top local SEO ranking factor today.

A Google Business Profile enables your business to:

Reach local customers searching online on Google Search and Google Maps for products and services.
Make your business eligible to be featured on the local pack, the listing of 3 local businesses listed above the Google organic search results.
Improve local search or SEO (search engine optimization) visibility and stand out on Google search results.
Connect with customers with phone calls, messaging, special offers and reviews.
Show what makes your business unique with photos, posts and special events.
Increase traffic to your website as customers click through from Google Business Profile for more information or to make a purchase.

What is Local SEO?

Local SEO or Local Search Engine Optimization is a marketing strategy that helps a local business to improve local search rankings on Google, Microsoft Bing and other search engines. A local SEO strategy includes website optimization, local listings and local content. Local SEO helps a local business to reach targeted customers in their area and increases website traffic, leads and conversions.

What are the benefits of Local SEO?

Local Search Engine Optimization helps a business to reach local customers
Local SEO is very important for a local business. When customers search for a product or service in their local area, local SEO helps your website to perform well on Google search results.
Local SEO improves search visibility
There are millions of websites competing for the top pages of Google. Local SEO helps to improve your website visibility in Google search so that your business can be found when customers search online
Local SEO sends targeted visitors to your website & helps to increase leads & conversions
Local SEO helps attract targeted visitors to your website when they are searching online for products and services. Since these visitors are already interested in your products or services, they are more likely to convert to leads or customers.
Local SEO provides long-term results
Once your website is optimized for search engine optimization, it will take a few months to see ranking improvements on Google. SEO is not a one-time effort because Google search algorithms are continually changing. Search Engine Optimization is a continued effort but provides long-term results.
SEO improves Return on Investment (ROI)
SEO is a cost-effective method of inbound marketing with significant gains. It is affordable marketing on the search engines.

How long does local SEO take to show results?

SEO takes time to produce results. SEO is not a one-time effort since search engine algorithms change frequently. SEO optimization takes about 4 to 6 months to show improvements in organic search rankings. However, the results are long-term and continue to grow with time.

Google Business Profile optimization and local listings will show results in a shorter time once they are verified by Google and are published online.

Local SEO Marketing Service Areas

Gold Mango Design is a digital marketing, web development and SEO company based in Plano, TX. We provide Google Business Profile and Local SEO Services to local businesses in Plano, Frisco, McKinney, Allen, Richardson, Dallas and North Dallas. We also provide SEO services to businesses nationally across the USA.

We provide other digital marketing services including Google Ads PPC management, Organic SEO, Google Analytics, Web Design and Development, Digital Marketing Consulting and more. For help, please contact us.

Ready To Improve Your Local Search Visibility with Local SEO?

Let’s discuss how we can help you improve your local SEO marketing strategy to increase organic search visibility and reach local customers.

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