5 Ways To Improve Your Internet Marketing Strategy [Infographic]

Infographic- 5 Essential Elements of an Effective Digital Marketing Strategy in Plano or Dallas

Building an effective internet marketing strategy for your Plano ore Dallas business requires 5 essential elements. This infographic illustrates 5 ways to improve your digital marketing strategy. It is based on our popular article 5 Essentials of An Effective Digital Marketing Strategy.

internet marketing strategy

There are 5 essential elements that are needed to improve the digital marketing strategy for your business:

1. A Mobile-Friendly and Responsive Website

More than 50% of online users are searching the web on mobile devices. A mobile-friendly website with responsive design is essential for a business to connect with mobile users and increase conversions. A responsive website will scale to fit devices of all sizes from desktops to laptops to tablets and mobile devices.

In 2015, the number of search queries on mobile devices on Google in the USA exceeded those on desktops.

2. Search Engine Optimization(SEO)

Search engines are the most important source of new visitors to websites. It is estimated that 85% of customers begin their search for products and services on the Internet.

Search Engine Optimization of your website is essential for digital marketing so that your website can be found when customers search online for your products and services.

3. Paid Search Marketing

Google Ads (formerly known as AdWords) Pay-Per-Click(PPC) marketing can attract targeted visitors to your website when they search online for products and services like yours. Google Ads is an effective method of paid search advertising that can bring targeted customers to your website and increase traffic, sales and leads.

4. Content Marketing

Content marketing with a blog on your website is important for internet marketing and SEO.

A business website must have a blog with informative articles, videos, images and infographics relevant to your business.

Providing informative and engaging content on your blog increases engagement rate and website traffic and helps to improve your SEO and search rankings.

5. Social Media Marketing

Social media marketing increases brand recognition and trust. Posting links to interesting blog articles on Facebook, Twitter, LinkedIn, YouTube and other relevant platforms will help you connect with your customers.

According to a Pew Research Center study done in November 2016, 79% of users use Facebook making it the most popular platform for social media.


Each of these 5 methods are essential for an effective digital marketing strategy for your business.

For more information on how to improve your online marketing strategy, please read our article on 5 Essentials of An Effective Digital Marketing Strategy.

Article First Published: June 18, 2018, Updated: May 22, 2019


1. Google, Understanding Consumers Local Search Behavior,
2. Google, What users want most from mobile sites today, https://www.thinkwithgoogle.com/intl/en-gb/research-studies/what-users-want-most-from-mobile-sites-today.html
3. Pew Research Center, Demographics of social media users in 2016, November 2016

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Need Help With Digital Marketing in Plano or Dallas?

Gold Mango Design LLC. is a web development and digital marketing company in Plano near Dallas, TX. We help small and medium businesses build a strong online brand and reach more customers with professional websites and digital marketing services. Our digital marketing services include Mobile-Friendly & Responsive Web Design and Development, SEO (Search Engine Optimization), Google Ads Pay-Per-Click marketing, Digital Marketing consulting services and more. Contact us at Gold Mango Design LLC, Plano, TX to discuss an effective digital marketing strategy for your Plano or Dallas business.