5 Ways To Improve Your Internet Marketing Strategy [Infographic]

Infographic- 5 Essential Elements of an Effective Digital Marketing Strategy in Plano or Dallas

Building an effective internet marketing strategy for your business in Plano or Dallas requires 5 essential elements. Our infographic illustrates 5 ways to improve your digital marketing strategy for your Plano business. It is based on our popular article 5 Essentials of An Effective Digital Marketing Strategy.

internet marketing strategy

There are 5 essential elements that are needed to improve the digital marketing strategy for your business in Plano or Dallas, TX:

1. A Mobile-Friendly and Responsive Website

More than 50% of online users are searching the web on mobile devices.

In 2015, the number of search queries on mobile devices on Google in the USA exceeded those on desktops.

A mobile-friendly website with responsive design is essential for a business to connect with mobile users and increase leads and conversions. A responsive website will scale to fit devices of all sizes from desktops to laptops to tablets and mobile devices.

Google is rolling out their mobile-first search index to all websites by September 2020. With Mobile-first indexing, Google will crawl, index and rank the Mobile version of a website to add to their search index. The mobile version of a website will be considered the primary version of the website.

2. Search Engine Optimization(SEO)

Search engines are the most important source of new visitors to websites. It is estimated that 85% of customers begin their search for products and services on the Internet.

Search Engine Optimization of your website is essential for digital marketing. When your website is optimized for SEO, it helps to improve search rankings on Google and other search engines when people search online for products and services that are relevant to your business. This helps your website to be found when customers search online for your products and services and increases targeted website traffic and leads. Read more about SEO in What is SEO and Why Is it Important?

If you are a local business trying to reach local customers, you also need local SEO. In addition to SEO optimization of your website, you will need to list your business on Google My Business and online directories. Your business Name, Address and Phone Number should be consistent across all directory listings. Read more about local SEO in 10 Local SEO Tips to Boost Local Search Rankings.

3. Paid Search Marketing

Google Ads (formerly AdWords) Pay-Per-Click (PPC) marketing can attract targeted visitors to your website and increase leads and conversions. Google Ads are shown on Google search sites and Google search partner websites when people search online for products and services like yours. Google Ads is an effective method of paid search advertising that can bring targeted customers to your website and increase traffic, sales and leads. Read more about PPC in What is Google Ads PPC Marketing and How It Helps Your Business

4. Content Marketing

Content marketing with a blog on your website is important for internet marketing and SEO.

A business website must have a blog with informative articles, videos, images and infographics relevant to your business and products and services.

Providing informative and engaging content on your blog provides customers with useful information about your products and services. This increases engagement rate; increases website traffic and helps to improve your SEO and search rankings on Google and other search engines. Read more about content marketing in 11 Ways Blogging Improves the SEO Rankings of a Website

5. Social Media Marketing

Social media marketing increases brand recognition and trust. Having social media platforms that are integrated with your website and regularly posting informational content helps you connect with your customers. Posting links to interesting blog articles on Facebook, Twitter, LinkedIn, YouTube and other relevant social platforms will help you connect with your customers.

According to a Pew Research Center study done in November 2016, 79% of users use Facebook making it the most popular platform for social media.


Each of these 5 internet marketing methods are essential for an effective digital marketing strategy for your business.

For more information on how to improve your online marketing strategy, please read our article on 5 Essentials of An Effective Digital Marketing Strategy.

Article First Published: June 18, 2018, Updated: April 16, 2020.


1. Google, Understanding Consumers Local Search Behavior,
2. Google, What users want most from mobile sites today, https://www.thinkwithgoogle.com/intl/en-gb/research-studies/what-users-want-most-from-mobile-sites-today.html
3. Pew Research Center, Demographics of social media users in 2016, November 2016

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Need Help With Digital Marketing in Plano or Dallas, TX?

Gold Mango Design LLC. is a web development and digital marketing company in Plano near Dallas, TX. We help small and medium businesses build a strong online brand and increase leads  with professional websites and digital marketing services. Our digital marketing services include Mobile-Friendly & Responsive Web Design and Development, SEO (Search Engine Optimization), Google Ads PPC (Pay-Per-Click) marketing, Digital Marketing consulting services and more. Contact us at Gold Mango Design LLC, Plano, TX to discuss an effective digital marketing strategy for your Plano or Dallas business.