FREQUENTLY ASKED QUESTIONS ABOUT GOOGLE ANALYTICS
What is Google Analytics used for?
Google Analytics is a free measurement tool from Google that collects data from your website and app. This data provides insights about your website visitors, traffic sources, marketing campaigns and performance. These insights help you pro-actively address any issues to improve your website’s performance.
What is Google Analytics 4?
Google Analytics 4 (GA4) is the newest version of Google Analytics that will replace the current version of Analytics, Universal Analytics, on July 1 2023. It is a completely event-driven analytics tool that enables you to collect data to measure the traffic and performance of your websites and apps. These data insights help you to make improvements to your marketing strategy.
Why do I need to set up Google Analytics 4? Is Google Analytics changing?
Google is retiring the current version of Analytics, Universal Analytics, on July 1, 2023. Universal Analytics will stop processing new data in standard properties on July 1 2023.After July 1, 2023, only Google Analytics 4 will collect and process data from your website. You should set up GA4 now in your Google Analytics account for a smooth transition.
Here is the Google Announcement from the Analytics dashboard:
Universal Analytics will no longer process new data in standard properties beginning July 1, 2023. Prepare now by setting up and switching over to a Google Analytics 4 property.
If you have an existing Universal Analytics account, you will need to set up a Google Analytics 4 (GA4) in your account now to begin collecting data in parallel with Universal Analytics. This will give you a year’s worth of data in GA4 for a year-over-year comparison in July 2023.
Will the existing version of Analytics change automatically to Google Analytics 4?
The existing version of Analytics, Universal Analytics, will not change automatically to Google Analytics 4. Google Analytics 4 will need to be set up in your account and the reports configured. We recommend setting up Google Analytics 4 now to run in parallel to Universal Analytics and collect data. When Universal Analytics is retired on July 1 2023, your Google Analytics 4 account will be already set up and collecting data.
Note that starting in March 2023, Google will start setting up a basic GA4 account in your Analytics account unless you opt out. It is much better to opt out and set up Google Analytics 4 manually with all the correct settings.
Do you set up Google Analytics 4 accounts?
Yes, we do. We can set up your Google Analytics 4 account for you and add the google tags to your website. Your Google Analytics 4 account will then begin to collect data about your website and marketing campaigns.