Google Analytics Services, Plano, TX

Track and Improve Your Website & Digital Marketing Performance With Analytics

Gold Mango Design is a digital marketing and web design company in Plano, TX in the Dallas metro area. We use Google Analytics on our client sites to track and improve the performance of websites and digital marketing campaigns.

We provide Google Analytics services including Google Analytics account set-up, account audits, account optimization and consulting services. Our consultants are Google Analytics certified.

What is Google Analytics?

Google Analytics is a free tool from Google. It enables you to track how visitors are interacting with your website as well as gain insights on your site performance and traffic. This information will help you make improvements to provide your visitors with a better user experience and improve your website and conversions. Analytics also enables you to track the perfomance of your Google Ads PPC marketing campaigns.

Your business website must have Google Analytics tracking turned on to track how visitors are using your website, how they find your site and the number of conversions.

What Information Does Google Analytics Track?

Google Analytics provides a lot of insights into your website performance. Some of the information provided by Google Analytics includes:

  • sources of website traffic
  • number of site visitors
  • website bounce rate
  • geographic locations visitors are coming from
  • referral sources i.e. how your visitors find you
  • landing pages
  • exit pages
  • how much time visitors are spending on your site
  • how they travel through your site
  • number of conversions

Tracking your website data with Google Analytics is essential to improve your online performance. This valuable data can help you improve your website performance, improve user experience, increase your conversion rate and sales and optimize your marketing strategy.

google analytics acquisition report

Google Analytics Acquisition report

Google Analytics and Google Search Console Account Set-Up and Consulting Services


What is Google Analytics used for?

Google Analytics is a free tool that collects data from your website and app. This data provides insights about your website visitors, traffic sources, marketing campaigns and performance. These insights help you pro-actively address any issues to improve your website’s performance.

What is Google Analytics 4?

Google Analytics 4 (GA4) is the newest version of Google Analytics that will replace the current version of Analytics, Universal Analytics, in July 2023. It is a completely event-driven analytics tool that enables you to collect data to measure the traffic and performance of your websites and apps. These data insights help you to make improvements to your marketing strategy.

Why do I need to set up Google Analytics 4?

Google is retiring the current version of Analytics, Universal Analytics, beginning July 1, 2023. Universal Analytics will stop processing new data in standard properties in July 2023.

Here is the Google Announcement from the Analytics dashboard:

Universal Analytics will no longer process new data in standard properties beginning July 1, 2023. Prepare now by setting up and switching over to a Google Analytics 4 property.

If you have an existing Universal Analytics account, you will need to set up a Google Analytics 4 (GA4) in your account now to begin collecting data in parallel with Universal Analytics. This will give you a year’s worth of data in GA4 for a year-over-year comparison in July 2023.

Will the existing version of Analytics change automatically to Google Analytics 4?

The existing version of Analytics, Universal Analytics, will not change automatically to Google Analytics 4. Google Analytics 4 will need to be set up on your account and the reports configured. We recommend setting up Google Analytics 4 now to run in parallel to Universal Analytics and collect data. When Universal Analytics is retired in July 2023, your Google Analytics 4 account will be already set up and collecting data.

Digital Marketing Service Areas

We provide Google Analytics and digital marketing services to local businesses in Plano, Frisco, McKinney, Allen, Richardson, Dallas, North Dallas and surrounding areas in the Dallas area. We also provide digital marketing services nationally to customers across the USA.

In addition to Google Analytics services, we also provide SEO (search engine optimization), local SEO, Google Ads PPC Management, Website development, Digital Marketing Consulting services and more. Go to our Digital Marketing Services page to view all our marketing services.

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Ready To Track Your Website Performance With Analytics?

Let’s discuss how we can help with analytics tracking for your website and online marketing campaigns.