FREQUENTLY ASKED QUESTIONS ABOUT GOOGLE ANALYTICS
What is Google Analytics used for?
Google Analytics is a free tool that collects data from your website and app. This data provides insights about your website visitors, traffic sources, marketing campaigns and performance. These insights help you pro-actively address any issues to improve your website’s performance.
What is Google Analytics 4?
Google Analytics 4 (GA4) is the newest version of Google Analytics that will replace the current version of Analytics, Universal Analytics, in July 2023. It is a completely event-driven analytics tool that enables you to collect data to measure the traffic and performance of your websites and apps. These data insights help you to make improvements to your marketing strategy.
Why do I need to set up Google Analytics 4?
Google is retiring the current version of Analytics, Universal Analytics, beginning July 1, 2023. Universal Analytics will stop processing new data in standard properties in July 2023.
Here is the Google Announcement from the Analytics dashboard:
Universal Analytics will no longer process new data in standard properties beginning July 1, 2023. Prepare now by setting up and switching over to a Google Analytics 4 property.
If you have an existing Universal Analytics account, you will need to set up a Google Analytics 4 (GA4) in your account now to begin collecting data in parallel with Universal Analytics. This will give you a year’s worth of data in GA4 for a year-over-year comparison in July 2023.
Will the existing version of Analytics change automatically to Google Analytics 4?
The existing version of Analytics, Universal Analytics, will not change automatically to Google Analytics 4. Google Analytics 4 will need to be set up on your account and the reports configured. We recommend setting up Google Analytics 4 now to run in parallel to Universal Analytics and collect data. When Universal Analytics is retired in July 2023, your Google Analytics 4 account will be already set up and collecting data.