Frequently Asked Questions on Digital Marketing
Why is SEO Essential for a Business Website?
SEO helps your business to be found when people search online for products or services.
Search engine listings on Google and other search engines are highly competitive. There are millions of websites competing for rankings. There are 3.5 billion searches per day on Google.
Search engine optimization helps your website to perform well in the search results when a customer performs an online search with keywords relevant to your business. When the customer clicks on your website listing in the search engine results, they will be directed to your website.
SEO helps to send targeted visitors to your website based on search keywords which are relevant to your business. This helps to increase traffic, leads, conversions and sales.
SEO is not a one-time effort since search engine algorithms change frequently. There are over 200 search algorithms that are used by Google to determine search rankings. SEO requires a continuous effort of website optimization and content creation.
In addition to being search engine optimized, a business website needs to be mobile-friendly and have responsive web design to perform well in Google search rankings.
How long does SEO Take?
SEO is a long term marketing strategy and the results grow with time. Once your website is optimized for SEO, it will take a few months for Google to index your website and for your organic search visibility to improve on Google. For most websites, SEO takes about 4-6 months to show improvements in organic search visibility, traffic and leads. It can take longer for highly competitive keywords or in highly competitive industries. However, the results are long-term and continue to grow with time.
For a quick marketing boost while you wait for your SEO visibility to build up, we recommend running a Google Ads PPC campaign. Local SEO is also much quicker to show results and a well-optimized Google Business Profile listing and online citations can be used to attract customers while the organic SEO visibility build up.
What is Local SEO?
Local SEO or Local Search Engine Optimization is a marketing strategy that helps a local business to improve local search rankings on Google, Microsoft Bing and other search engines.
A local SEO strategy includes website optimization, Google Business Profile optimization, local listings and local content. Local SEO helps a local business to reach targeted customers in their local area and increases website traffic, leads and conversions.
How long does a PPC Marketing Campaign take?
A PPC campaign is much faster to provide targeted leads than SEO. We will take a few weeks to research and set up your custom PPC marketing campaign with the right keywords, bids and Ads for your business. We will submit the Google Ads PPC campaign to Google for approval. Once the campaign is approved, the Google Ads will begin to show on Google search results for related search queries provided they meet Google’s Ad rank thresholds. A Google Ads PPC campaign may take about 30-45 days after the campaign is launched to begin to show results.
Do you do both the web design & web development?
Yes. We do both the web design and development for all our new websites. We use mobile-friendly responsive web design and the latest WordPress web development strategies to develop your site.
How long does a website take?
The development time for a website depends on the size of the website and the features requested. Please contact us to discuss all the options.
Digital Marketing Service Areas
We are located in Plano, TX in the Dallas metroplex. We serve local businesses in Plano, Frisco, Richardson, Allen, McKinney, North Dallas, Dallas and surrounding areas. We also serve businesses nationally in the USA.
Related Articles For More Information on Digital Marketing
To read more about digital marketing, here are some articles on digital marketing from our blog.