Digital Marketing Consulting Services, Plano, TX
Connect with Customers and Increase Leads with an Effective Digital Marketing Strategy
Gold Mango Design is a digital marketing and web design company in Plano, TX in the Dallas metroplex. We provide Digital Marketing Consulting services to help you with an effective digital marketing strategy.
We offer hourly one-on-one digital marketing consultations to help you with your internet marketing strategy. Consultations are conducted online on Zoom from Plano, TX.
Every business is unique. As digital marketing consultants, we work closely with you to develop a customized digital marketing strategy that is aligned with your online marketing goals and target market.
We are a specialized digital marketing agency. We specialize in Google Ads PPC (pay per click) marketing, SEO (search engine optimization), Local SEO, Google Analytics and Website design and development.
Our digital marketing consultants are experienced in digital marketing. In addition to several years of digital marketing experience, they are Google Ads certified and Google Analytics certified by Google.
What is a Digital Marketing Strategy?
A digital marketing strategy is a marketing plan that enables your business to meet its goals through the use of a combination of internet marketing methods.
A successful digital marketing strategy will be based on an in-depth analysis of your business and target customers. It will help your business achieve its business objectives and key performance indicators. It will also help to increase your website traffic, leads, conversions and sales.
A digital marketing strategy usually consists of digital marketing campaigns across several online marketing channels to help your business reach its goals.
Here are some digital marketing statistics,
- 4 in 5 customers use search engines to find local information (Think with Google)
- 78% of US consumers use the internet to find information about local businesses more than once a week. (BrightLocal local consumer review survey 2022).
- 49% of marketers report that organic search has the best ROI of any marketing channel (Search Engine Journal)
- About four times as many people (63%) are more likely to click on a paid search ad on Google than on any other search engine (Clutch.co, 2018).
Every business today needs to have an effective digital marketing strategy to stay competitive. The majority of customers are searching online for products and services.
Digital Marketing Consulting Services We Offer
We are a specialized digital marketing agency. We specialize in Google Ads PPC marketing, SEO, Local SEO, Google Analytics and WordPress web design and development. We offer the following digital marketing consulting services:
SEO and Local SEO Strategies
Search marketing is a powerful method to increase leads, conversions and targeted website traffic. SEO helps to reach targeted customers who are searching on the search engines for products and services.
SEO(search engine optimization) optimization of your website helps to improve your website’s organic search visibility on Google and other search engines like Microsoft Bing.
There are 3.5 billion searches on Google every day (Internet live stats). Search listings are very competitive on Google and SEO optimization of a website is essential to improve online visibility and remain competitive.
SEO is a long-term strategy that takes a few months to deliver results but the results grow with time.
SEO is not a one-time effort since search engine algorithms change frequently. There are over 200 search algorithms that are used by Google to determine search rankings. SEO requires a continuous effort of website optimization and content creation.
A local SEO strategy is essential for local businesses to reach local customers. Local SEO includes Google Business Profile (formerly Google My Business) optimization and local SEO optimization of your website. Local SEO optimization helps your business to rank well in the organic search listings on Google Search and stand out on Google Maps. It also helps you qualify for the local pack – the listing of 3 local businesses shown on the top of the organic search results on Google.
Our SEO and Local SEO services include:
- SEO Audits and Analysis
- On-page SEO optimization
- Content optimization
- Local SEO optimization
- Google Business Profile (previously Google My Business) Optimization
- Technical SEO
- Google Analytics setup and audits
Google Ads PPC Marketing Strategies
A Google Ads (formerly Google Adwords) Pay Per Click (PPC) marketing campaign uses paid search marketing to help you reach targeted customers who are searching online. It is a quick and very effective method to send targeted traffic to your website based on search terms customers are using to search for your products or services.
PPC marketing is quicker to show results than SEO.
PPC ads are displayed on Google’s search results pages above and below the organic search results if your ad meets certain ad rank guidelines. Pay Per Click marketing is a paid search marketing method and you will be charged by Google when someone clicks on your PPC ads.
We provide Google Ads PPC management and PPC marketing services. Our consultants are Google Ads certified.
The PPC management and marketing services we offer include:
- PPC audits
- Google Ads PPC campaign development
- Keyword research
- Development of PPC Ad copy
- Targeted PPC strategies
- PPC landing page development
- Google Ads PPC(Pay per Click) Management
Google Analytics and Google Search Console
Google Analytics is a tool which is used to analyze how visitors use your website and the performance of online marketing campaigns like SEO and Google Ads.
Google Search Console helps to analyze your website performance and key search terms.
Using Google Analytics and Google Search Console tracking on your website will provide valuable insights into your website performance and how visitors interact with your website. This helps to identify any issues and correct them to improve your website performance and SEO visibility. It also provides lots of information about your website traffic and marketing channels.
Our consultants are Google Analytics certified.
Our Google Analytics services include:
- Google Analytics set up
- Google Search Console set up
- Analytics audits
- Analytics optimization
- Analytics consulting
Web Design and Development
Your website is an extension of your online brand and the foundation of your digital marketing strategy. It should represent your brand, promote your products and services and convert visitors to customers.
A majority of online searches today are made on mobile devices. Your website must be mobile-friendly and have responsive design to perform well on devices of all sizes including smartphones, tablets, desktops, and laptops.
Our web design and development services include:
- Responsive and Mobile-Friendly Web Design
- WordPress Website Development
- Website Optimization
- WordPress Website Updates & Maintenance
- Landing Page Optimization
- Website Analysis & Audits
Learn more about our WordPress web design and web development services
What Our Clients Are Saying
❝ We are equally thankful to Gold Mango Design LLC., a web design and internet marketing company based in Plano, TX. They helped us implement Google Adwords to increase awareness of Foundation For Choice. Gold Mango Design helps small businesses with Internet Marketing through Responsive web design, WordPress web design, SEO optimization and Google Adwords campaigns. Visit Gold Mango Design for more information.”
Jessica Koss, Co-Founder & CEO,
Foundation For CHOICE, Dallas, Texas
Frequently Asked Questions on Digital Marketing
Why is SEO Essential for a Business Website?
SEO helps your business to be found when people search online for products or services.
Search engine listings on Google and other search engines are highly competitive. There are millions of websites competing for rankings. There are 3.5 billion searches per day on Google.
Search engine optimization helps your website to perform well in the search results when a customer performs an online search with keywords relevant to your business. When the customer clicks on your website listing in the search engine results, they will be directed to your website.
SEO helps to send targeted visitors to your website based on search keywords which are relevant to your business. This helps to increase traffic, leads, conversions and sales.
SEO is not a one-time effort since search engine algorithms change frequently. There are over 200 search algorithms that are used by Google to determine search rankings. SEO requires a continuous effort of website optimization and content creation.
In addition to being search engine optimized, a business website needs to be mobile-friendly and have responsive web design to perform well in Google search rankings.
How long does SEO Take?
SEO is a long term marketing strategy and the results grow with time. Once your website is optimized for SEO, it will take a few months for Google to index your website and for your organic search visibility to improve on Google. For most websites, SEO takes about 4-6 months to show improvements in organic search visibility, traffic and leads. It can take longer for highly competitive keywords or in highly competitive industries. However, the results are long-term and continue to grow with time.
For a quick marketing boost while you wait for your SEO visibility to build up, we recommend running a Google Ads PPC campaign. Local SEO is also much quicker to show results and a well-optimized Google Business Profile listing and online citations can be used to attract customers while the organic SEO visibility build up.
What is Local SEO?
Local SEO or Local Search Engine Optimization is a marketing strategy that helps a local business to improve local search rankings on Google, Microsoft Bing and other search engines.
A local SEO strategy includes website optimization, Google Business Profile optimization, local listings and local content. Local SEO helps a local business to reach targeted customers in their local area and increases website traffic, leads and conversions.
How long does a PPC Marketing Campaign take?
A PPC campaign is much faster to provide targeted leads than SEO. We will take a few weeks to research and set up your custom PPC marketing campaign with the right keywords, bids and Ads for your business. We will submit the Google Ads PPC campaign to Google for approval. Once the campaign is approved, the Google Ads will begin to show on Google search results for related search queries provided they meet Google’s Ad rank thresholds. A Google Ads PPC campaign may take about 30-45 days after the campaign is launched to begin to show results.
Do you do both the web design & web development?
Yes. We do both the web design and development for all our new websites. We use mobile-friendly responsive web design and the latest WordPress web development strategies to develop your site.
How long does a website take?
The development time for a website depends on the size of the website and the features requested. Please contact us to discuss all the options.
Digital Marketing Service Areas
We are located in Plano, TX in the Dallas metroplex. We serve local businesses in Plano, Frisco, Richardson, Allen, McKinney, North Dallas, Dallas and surrounding areas. We also serve businesses nationally in the USA.
Related Articles For More Information on Digital Marketing
To read more about digital marketing, here are some articles on digital marketing from our blog.
- 5 Essentials of An Effective Digital Marketing Strategy
- What is a Digital Marketing Strategy? Plus 8 Popular Digital Marketing Methods
- What is SEO and Why is it Important?
- What is Google Ads PPC Marketing and How it Helps Your Business
- Mobile-Friendly Websites: How to Reach Mobile Users and Increase Conversions
- SEO vs PPC: How to Reach Customers with a Blended Search Marketing Strategy
- What is Local SEO? Why is Local Search Important?